ContentHub "For Remembering"

Memory loss is a socially relevant topic – also for people who are not directly affected.

For Remembering – A strategic, patient-centric approach based on the needs and desires of our target groups, providing useful info for those affected, and helping to position the product at target group-relevant points-of-sale. This ContentHub offers self-tests, user-profiles including a diary and useful knowledge concerning dementia.

Tasks: Concept, UI/UX, art direction
Client: Ratiopharm (MediaCom)

Digital Information Journey

Persona definition

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Desktop version

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