mobile interstitial carousel ad
FEARTHEWALKINGDEAD

This is how it starts –
The plague breaks out.

For the premiere of the first season of “Fear the Walking Dead,” an American horror-drama series, a mobile interstitial carousel ad was developed that allows users to swipe through the series’ protagonists. In this way, the user engages with the ad a little longer and does not close it immediately after it is displayed. By means of a CTA, the user is invited to watch the trailer.

Tasks: concept, UI/UX, art direction
Client: RTL 2 (MediaCom)

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Boris Pracht // Senior Art Director // UI | UX Designer // Musician