Rich Media / Gamification Ad

Practise your skills as a true ninja online and use them in the final „Battle of the Elements“.

This highly engaging mobile ad will invite the user with a catchy call-to-action to destroy the “Great Devourer” in an epic battle. With a sweeping movement on the screen the user will be able to fight against the villain and shoot laser beams towards the dragon. Directly afterwards the mobile ad will lead the user to the mobile landingpage where the new attraction is shown.

Tasks: concept, UI/UX, art direction
Plattform: mobile
Client: Legoland Deutschland (MediaCom)

Mobile-Interstitial click-through

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