reflecting print-ad

Audi LED headlight technology print-ad with reflective ink.

The ad appears very dark at first. If you take your smartphone and photograph the ad with the flash switched on, the reflective print color makes other elements such as the headline visible. The Audi LED headlights “are on” and shine.

Tasks: Concept, layout
Plattform: Print-Ad
Client: Audi (MediaCom)

Step 1: The ad appears “dark”
Step 2: use your cellphones camera on the ad…
Step 3: turn the flashlight on and take a picture.
Step 4: You now can read the headline. The headlights are turned on.
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Website: concept // UI