In 2016, SEAT launched a new model on the German automotive market. The new SUV – SEAT Ateca, which is aimed at an older target group to position SEAT as a partner in life. On our campaign site we give our target group the chance to show us what they always wanted to do and what would make their daily life much more interesting. User can type in their personal task or favourite upcoming adventure and participate on adventures other users already mentioned. To maximise the reach, well known influencer will show their personal Bucket Lists to their own social community.

Tasks: concept, UI/UX, art direction
Client: SEAT (MediaCom)